Horticultural expert to lead technology company’s expansion in North America

Article featured in Produce Plus & AsiaFruit, 19 September 2022.

‍The Yield Technology Solutions has appointed Ryan Bolduan as its chief product officer.

The newly created role will focus on establishing and scaling The Yield’s agricultural technology in North American markets and driving product development.

California-based Bolduan joins The Yield from his previous role as director of enterprise planning solutions at fresh berries giant Driscoll’s.

Earlier in his career Bolduan worked in genetics research and R&D with nursery production.

He also worked in operations, including as district manager in one of Driscoll’s largest production areas in Baja, Mexico.

“Ryan has deep industry experience and brings a unique of set of skills to the business,” said Ros Harvey, founder and chief executive of The Yield. “The value of our solutions comes from putting data to work along our customer’s value chain – linking genetics with on farm practices and post-farm gate commercial operations.

“Ryan deeply understands the commercial value of digital transformation and has a wealth of experience across the value chain in horticulture. His knowledge will help strengthen our entry into the North American market and guide our product development roadmap to keep it laser-focused on creating value for our customers.”

Bolduan said he was excited about his move to the Australian-headquartered data and analytics company.

“I am eager to lend my technical skills and commercial experience to this fast-growing company and to further developing their solutions for the North American market,” Bolduan said.

“I immediately saw the value in The Yield’s Digital Playbooks which combine customers’ know-how and The Yield’s analytics to deliver accurate growing practice recommendations which match crop genetics.

“I especially appreciate how the crop recommendations and yield predictions automatically adjust for local weather across a customer’s diverse growing base. This platform technology will make a significant difference to improving growing practices, maximising yields and optimising the value chain for input providers, marketers and distributors. It is a solution that can add significant value to customers along the supply chain.”

Link for the original article as featured in Asia Fruit can be see here.